04VARIABLE DATA PRINTING

When every piece needs to be different

UNIQUE DATA ON EVERY PRINT.

QR codes, serial numbers, personalised messages — every item printed with data of its own.

VARIABLE DATA PRINTING

QR codes, serial numbers, personalised messages, images — per-item data applied to every piece.

From data inspection to field mapping and print verification, everything is managed through our own workflow.

CAPABILITY · Variable data

Variable data capabilities

ANY
Data types
Text · QR code · serial number · image
Variable data in every form
PER RUN
Throughput
10,000+ pieces
Different data per item, produced as a single job
100%
Accuracy
1:1 mapping verification
Data and printed result cross-checked item by item

PROCESS · Production flow

01
Data inspection
We check the incoming database for format, gaps, duplicates and errors.
02
Workflow setup
Data fields are mapped and variable elements such as QR codes, serials and images are configured.
03
Variable data printing
Different data is applied to each item and printed at consistent quality.
04
Mapping check · shipping
Data and printed result are cross-checked item by item, then inspected, packed and shipped.

GALLERY · DATA WORKFLOW

Per-item QR printing
A different QR code and serial number applied to every item
Data integration
The database is linked to the print workflow to generate variable output
Authentication link
Variable QR linked to genu.id for per-item authentication